Business Administration (BADM)
1801. Contemporary Issues in the World of Business
(198) Either semester. One credit. May be repeated in different sections for up to three credits maximum. Open to freshmen and sophomores; others with consent of instructor. May not be used to satisfy Junior - Senior level major requirements of the School of Business.
The world of business has changed. No longer can we refer to the cliche "business as usual." Today's business world is a complex, challenging and exciting place. Each section of this course will capture some aspect of that challenge and excitement. Students will be exposed to undercurrents that challenge and perplex today's managers and executives around the globe. Students should consult the scheduling booklet for specific topics offered.
2893. Foreign Study
(193) Either or both semesters. Credits and hours by arrangement. Consent of the Associate Dean is required prior to the student's departure. With a change in content, may be repeated for credit.
Special Topics taken in a foreign study program.
3001. Mobile Computing Lab I
(291) Either semester. One credit. Open only to students admitted to the School of Business. Prerequisite: Open to juniors or higher. Students taking this course will be assigned a final grade of S (satisfactory) or U (unsatisfactory).
Registering for this course enters the student into the Mobile Computing Program for the School of Business. The student will be provided with a leased notebook computer that is configured for use with the network in the School. To receive credit for the course, the student must attend an orientation session at the beginning of the semester and pass a laboratory practical examination covering prescribed software tasks. Lectures and help sessions will be provided during the semester to prepare students for the examination. Consult the website: http://www.business.uconn.edu/its for details about the examination, the computer, and the associated fees and policies.
3002. Mobile Computing Lab II
(292) Either semester. Zero credits. Prerequisite: BADM 3001; open to juniors or higher. May be repeated. May not be used to satisfy Junior-Senior level requirements of the School of Business.
Registering for this course continues the student's participation in the Mobile Computing Initiative for the School of Business. The student will continue to have access tot the leased computer provided in the semester they registered for BADM 3001.
3005. Mobile Computing Lab III
(295) Either semester. Zero credits. Prerequisite: Open to juniors or higher; open only with consent.
Students from outside the School of Business who wish to register for courses within the School must register for this course to participate in the Mobile Computing Initiative. The student will need to present their notebook computer for certification to the Information Technology Services department at the School and make it compatible with the School's network prior to receiving permission to enroll in this course. Consult the website: http://www.business.uconn.edu/its for the current requirements.
3006. Mobile Computing Lab IV
(296) Either semester. Zero credits. Prerequisite: BADM 3005; open to juniors or higher. May be repeated. May not be used to satisfy Junior-Senior level major requirements of the School of Business.
Registering for this course continues the student's participation in the Mobile Computing Initiative for the School of Business. The student will continue to have access to the computer they had certified in the semester they registered for BADM 3005.
3710. Principles of Managerial Accounting
(210) Either semester. Three credits. Prerequisite: ACCT 2001; open to juniors or higher. Not open to students who have passed or are taking ACCT 2101. Will not substitute for ACCT 2101 for students who enter the School of Business. May not be used to satisfy Junior-Senior level major requirements of the School of Business.
A survey of internal reports to managers for use in planning and controlling operating systems, for use in decision-making, formulating major plans and policies, and for costing products for inventory valuation and income determination.
3720. Business Law
(220) Either semester. Three credits. Prerequisite: Open to juniors or higher. Not open to students who have passed or are taking BLAW 3175. Will not substitute for BLAW 3175 for students who enter the School of Business. May not be used to satisfy Junior-Senior level major requirements of the School of Business.
The meaning of law and the structure of the American legal system are studied with a view toward the impact of law upon the operation of American business. Key philosophies of ethics and social responsibility are examined through the lens of stakeholder analysis and other analytical tools. Major aspects of government regulation of business such as products liability, securities regulation, worker protection, and intellectual property issues are also explored. Also examines fiduciary duty and tort liability.
3730. Financial Management
(230) Either semester. Three credits. Prerequisite: ACCT 2101 or BADM 3710, which may be taken concurrently; ECON 1200 or both 1201 and 1202; MATH 1070; STAT 1000 or 1100; open to juniors or higher. Not open to students who have passed or are taking FNCE 3101. Will not substitute for FNCE 3101 for students who enter the School of Business. May not be used to satisfy Junior-Senior level major requirements of the School of Business.
An introductory examination of how a business plans its needs for funds, raises the necessary funds, and invests them to attain its goals.
3740. Managerial and Interpersonal Behavior
(240) Either semester. Three credits. Prerequisite: Open to juniors or higher. Not open to students who have passed or are taking MGMT 3101. Will not substitute for MGMT 3101 for students who enter the School of Business. May not be used to satisfy Junior-Senior level major requirements of the School of Business.
Topics covered include individual work motivation, interpersonal communications in organizations, team building and group processes, leadership, decision-making, and understanding and managing cultural diversity. Classes will emphasize interpersonal and leadership skill-building through the inclusion of exercises which rely on active participation of class members.
3741. Risks and Rewards of Entrepreneurship
(241) Semester by arrangement. Three credits. Prerequisite: Open to juniors or higher. Not open to Business majors. Not open to students who have passed or are taking MGMT 3234. May not be used to meet Junior-Senior level major requirements of the School of Business.
Emphasis on gaining an in-depth understanding of the entrepreneurial mindset. Students explore what makes an individual a successful entrepreneur. Examines the risks and rewards of pursuing a new business and a career as an entrepreneur, via case study and invited speakers.
3742. New Venture Management
(242) Semester by arrangement. Three credits. Prerequisite: Open to juniors or higher. Not open to Business majors. Not open to students who have passed or are taking MGMT 3235. May not be used to meet Junior-Senior level major requirements of the School of Business.
Examines the process of getting a new venture started, growing the venture, successfully harvesting it and starting again. Students investigate the special problems of newly formed firms via case study and analysis of successful and unsuccessful business plans. Acquaints students with the unique strategic problems faced by new ventures and prepares them to evaluate new venture plans.
3750. Introduction to Marketing Management
(250) Either semester. Three credits. Prerequisites: ACCT 2001, ECON 1200 or both 1201 and 1202; MATH 1070 or MATH 1071; STAT 1000 or 1100; open to juniors or higher. Not open to students who have passed or are taking MKTG 3101. Will not substitute for MKTG 3101 for students who enter the School of Business. May not be used to satisfy Junior-Senior level major requirements of the School of Business.
An introduction to the marketing system, its foundations and institutions. Students are exposed to product, promotion, price, and distribution decision areas, strategic alliances, relationship marketing, and total marketing quality.
3752. Professional Selling
Either semester. Three credits. Prerequisite: MKTG 3101 or BADM 3750; open to juniors or higher. Not open to students who have passed or are taking MKTG 3452. May not be used to satisfy Junior-Senior level major requirements of the School of Business.
Focuses on the tactical and strategic aspects of the professional selling process with particular emphasis upon managing the complex sale. Topics include account entry strategies, effective investigative techniques, objection prevention, the client decision process, negotiation skills, and account development strategies. Learning tools will include: participant interaction, role plays, work groups, and case studies.
3755. Marketing on the Internet
(265) Either semester. Three credits. Prerequisite: MKTG 3101 or BADM 3750; open to juniors or higher. Not open to students who have passed or are taking MKTG 3665. May not be used to satisfy Junior-Senior level major requirements of the School of Business.
Topics include comparisons of business models in physical space and cyberspace and integration of marketing efforts among the world-wide-web, and other means of communications, distribution, and selling. Relies on the Internet as a teaching tool. Students need access to a computer with an Internet Browser.
3756. Product and Price Policies
(227) Either semester. Three credits Prerequisites: MATH 1071 or 1122 or 1132; STAT 1000 or 1100; MKTG 3101 or BADM 3750; open to juniors or higher. Not open to students who have passed or are taking MKTG 3627. May not be used to satisfy Junior-Senior level major requirements of the School of Business.
Consideration in depth of the product and price variables as elements of marketing strategy and tactics. Emphasis will be placed on conceptual as well as decision-making aspects. The roles of technology, social change, innovation and creativity are included in the treatment of product. Institutional, behavioral, governmental and economic factors are included in the treatment of price.
3760. Business Information Systems
(260) Either semester. Three credits. Prerequisite: Open to juniors or higher. Not open to students who have passed or are taking OPIM 3103C. Will not substitute for OPIM 3103C for students who enter the School of Business. May not be used to satisfy Junior-Senior level major requirements of the School of Business.
An introduction to the information needs of managers, the structure of the information systems required to fill these needs, systems development, and business computing technology. Also covers selected management application within the major business functions.
4753. Advanced Professional Sales
(253) Either semester. Three credits. Prerequisite: MKTG 3101 or BADM 3750 and BADM 3752; open to juniors or higher. Not open to students who have passed or are taking MKTG 3453. May not be used to satisfy Junior-Senior level major requirements of the School of Business.
Focuses on three major issues: using current technology to maximize sales efforts' effectiveness and efficiency, introducing the concepts of Customer Relationship Management (CRM) and team selling concepts and practices. As an experiential course, its focus is on using the tools to enhance the selling process and includes such topics as: customer databases, communicating with diverse and widely distributed customers efficiently, using CRM technology, concepts of team selling and expanding on the concepts mastered in Professional Sales I. Learning tools will include: work groups, case studies, and special projects and a team selling role-play.
4754. Sales Management and Leadership
Either semester. Three credits. Prerequisite: MKTG 3101 or BADM 3750 and BADM 3752; open to juniors or higher. Not open to students who have passed or are taking MKTG 3454. May not be used to satisfy Junior-Senior level major requirements of the School of Business.
Focuses on two major areas: the activities and problems of sales force management (with particular emphasis placed on organizing the sales force, recruiting, training, compensation, motivation, forecasting, territory design, evaluation, and control) and the distinction between management and leadership (with emphasis on the common characteristics of well-known leaders and how they developed into leadership roles). Learning tools include: interaction, experiential learning (actual management of a student sales force), work groups, case studies, and special projects and presentations.
4891. Field Study Internship
(289) Either or both semesters. One to six credits. Hours by arrangement. Prerequisite: Open to juniors or higher; consent of the Associate Dean for Undergraduate Programs. Open only to students admitted to the School of Business. Open only to students admitted to the School of Business. Students taking this course will be assigned a final grade of S (satisfactory) or U (unsatisfactory).
Provides students with an opportunity for field work relevant to one or more major areas within the School. Students will work under the supervision of one or more professionals in the specialty in question. Student performance will be evaluated on the basis of an appraisal by the field supervisor and a detailed written report, submitted by the student.
4893. Foreign Study
(293) Either or both semesters. Credits and hours by arrangement, up to a maximum of six credits. Prerequisite: Open to juniors or higher; consent of the Associate Dean for Undergraduate Programs is required. Open only to students admitted to the School of Business.
Special topics taken in a foreign study program.
4895. Special Topics
(298) Either semester. Credits and hours by arrangement. Prerequisite: Announced separately for each offering; open to juniors or higher; consent of the Associate Dean for Undergraduate Programs is required. Not open to Business majors. With a change in content, may be repeated for credit. May not be used to satisfy Junior-Senior level major requirements of the School of Business.
Classroom course in special topics in business administration as announced in advance for each semester.