Alumnus Profile: Brian Civatello, 2005

Growing up on a small family farm in Salem, Connecticut, Brian Civatello
(ARE’05) has always known that he was interested in cheese.
His parents raised beef and dairy cows and sold milk to a few customers;
so small was their operation that they cooled milk cans in a nearby
stream before they were sold.
“I was exposed to a variety of foods and cultures from a young
age, and I’ve always been passionate about and interested in
food”, he said. After hearing his grandfather talk about the
small goat cheese business he ran Hamden in the 1930s, and learning
how to make cheese with his father, he was hooked.
Pursuing a career in cheese was put on hold following his graduation
from Glastonbury High School while Brian owned and operated an independent
record label in Boston that produced electronic music. At 23, he knew
he was ready for a change and decided to enroll at Uconn. Because
his interests were so broad, choosing a specific major wasn’t
easy. “I met with a variety of departments because what I wanted
to do covered a little bit of all of the departments in the CANR”,
he said. “I met with (former Resource Economics Department Head
and Professor Emeritus) Emilio Pagoulatos and I knew from that meeting
that the Resource Economics department would help me to do what I
wanted to do”, he said.
“Emilio pointed me in an interesting direction that I hadn’t
considered,” he said. “he guided me towards the need to
understand the economics and business background of agriculture. I
needed a better understanding of those topics before I could approach
the topic of running my own business.”
Now working at Calabro Cheese Corporation in East Haven, Brian is
the Lead Cheese Maker and Quality Control Manager for the 43 year
old family owned and operated Italian cheese company. Brian says that
he is constantly using the skills that he learned in his undergraduate
Resource Economics coursework. “My job”, he said, “is
to develop new specialty products and I often need to find a justification
for, for example, making a new cheese that requires more labor to
make. I use market research to find out where a specialty cheese would
sell, and to find out if there is a market for the product. I use
tasting panels, I do advertising and marketing.” Brian is even
working to hedge the company’s milk and oil prices, using skills
he learned in Dr. Lopez’s Marketing and Futures Trading course.
Brian’s ultimate goal is to own and operate a small cheese company
in Connecticut. He has recently been awarded a large grant from the
state of Connecticut that is bringing him closer to his dream of making
northern Italian cheeses like Taleggio and Castelmagno. “The
future of agriculture in Connecticut is value-added agriculture,”
he says, “and any of the farms that want to produce need to
gain the skills needed to create a product that local and high-end
consumers will want to buy.” Brian credits his understanding
of these concepts to the Resource Economics major. “Everything
that I am working towards has let me use what I learned in Resource
Economics,” he said. “Business plans, marketing plans,
theories… I use them all.” With his solid background and
natural talents, he is sure to be a success.
|